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Nobisco was founded in 1985 in Birmingham, West Midlands. Over the years we have grown from our humble beginnings into the respected thriving business of today.
The ethics which were present in 1985 stay at the heart of our company. Nobisco remains committed to the welfare of our employees, and our many customers and suppliers. We care for our environment and the local community and we commit to the values we uphold:
Morrison Marketing Ltd was set up by Glyn Morrison and was funded by savings of £1000. The first invoice was raised on a typewriter in January of the following year. The company initially had six customers and offered fewer than one hundred products.
Due to the complexity of the company it was time to introduce the first computer.
Morrison Marketing Ltd changed its name to Nobisco Ltd, an anagram of ‘North Birmingham Industrial Supply Company'. Glyn’s son Andrew Morrison joined the company as a Director, and six months later Darren Marshall joined as Sales Director.
Nobisco had become a small network which even supported a rudimentary web site.
Nobisco purchased their first commercial property.
Nobisco appointed the current Board of Directors and began looking to further secure the long-term future of the company. To achieve this, it was acknowledged that customer satisfaction required the company to operate within the framework of a solid quality system. To this end Nobisco sought and gained recognition to ISO 9001.
Mark Beaman was promoted to a director of the company after joining in 1996 for outstanding input to the company.
To widen our range of products as well as get the most competitive pricing, we started directly bulk ordering certain products from Europe.
The directors realised that for sustained growth, staff training and clear communication were essential. This was formally addressed when Nobisco reached the Investors in People Standard.
Nobisco made its first acquisition; AC Supplies. This expanded our customer base, as well as adding to our product range.
To further widen or product range as well as strengthen our buying power, we started importing products directly from the far East.
Nobisco was one of the founder members of the SOCIUS Network to represent Independent Distributors of non-food products to the Foodservice sector. Now one of the leading distributors of Catering Disposables, Paper Hygiene, Glassware and Crockery, Food Packaging and Chemicals.
Also in 2008, we launched our own brand; Lixal.
Nobisco relocated to its current premises on the Holford Trading Estate to increase it's stock holding space, as well as modernise its office space.
Nobisco acquired Koo Sales & Services Ltd, trading as Koo Cleaning Supplies. This strategic acquisition expanded our customer base with some big key accounts, as well as expanding our range of products to include swimming pool chemicals and more.
Vendaid is a vending machine supply company. In 2019 we acquired their catering disposables customer base.
Nobisco acquired Portman Industries, trading as Genuine Solutions. This was another big acquisition which garnered us some big key accounts, as well as expanding our range of industrial aerosols and spillage materials.
In 2025, Nobisco Limited celebrated it's 40th anniversary.